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Edward Shenderovich
CEO and Co-Founder
HOW IT WORK
The Science
Synonym acts as the essential "utility provider" for the sector, combining high-margin software with physical asset development. Their newly rebranded AI-native software, Roebling, allows companies to accurately model manufacturing costs and facility designs before spending millions. To find immediate capacity, their Match platform functions as an "Airbnb-style" marketplace, connecting developers with over 290 global manufacturing facilities. For long-term capacity, Synonym actively finances and retrofits physical plants, such as the $26M iPROOF joint venture, heavily subsidized by non-dilutive government grants
EARTH FIRST VISION
The Future
Synonym is architecting the physical and digital infrastructure to replace the world’s reliance on petrochemicals and resource-heavy supply chains with sustainable, bio-based manufacturing. Up to 60% of the physical inputs used in the global economy today could be produced biologically. In the U.S. alone, the goal is to produce at least 30% of chemical demand via sustainable biomanufacturing within 20 years
people
Their DNA
Unlike traditional biotech startups, Synonym’s DNA is rooted in platform technology and commercial real estate. Co-founders Edward Shenderovich (Knotel) and Joshua Lachter (ASAPP) are serial entrepreneurs applying Silicon Valley scaling playbooks to industrial biology. This non-scientific background is their strategic edge; they focus exclusively on the "picks and shovels" of the industry. Operating with a lean team of about 22 people, their execution-focused culture recently drove a $20.6 million Series A close and elevated Brentan Alexander to CTO to rapidly scale their digital product lines