Cambrium launched collagen-powered hair rejuvenation

Cambrium unveiled its latest innovation, NovaColl HC™, at in-cosmetics Global 2025.

Collagen powered rejuvenation that bonds, strengthens and hydrates hair for holistic damage reversal. Designed to enable the next generation of hair care products, NovaColl HC™ is the first all-natural solution for damage reversal. It is 10x more effective on damaged hair:

• Repairing bonds: Cystine bond restoration for damage reversal.

• Building strength: Improved tensile properties for resilience.

• Locking in hydration: Enhanced hydration for smoother hair.

Source: Cambrium

They successfully launched the second ingredient, NovaColl HC™, at the Innovation Zone at in-cosmetics Global 2025. This all-natural damage reversal solution took many by surprise, perfectly timed as the hair care category continues to grow. Cambrium recorded over 550 interactions within just three days.

Cambrium Team wrapped up in-cosmetics Global in a high note